Press Releases Nov 25, 2025 7:28:11 AM 5 min read
Toulouse, France — Fittingbox, the world leader in augmented reality (AR) and 3D solutions for eyewear, proudly announces the launch of its new business unit: Fittingbox Footwear. This new activity is dedicated to transforming the way the world visualizes, shops for, and experiences footwear online.
With this launch, Fittingbox expands its industry-leading digital expertise into the booming footwear market — bringing ultrarealistic 3D digitization, an interactive 3D viewer, and immersive virtual try-on technology into one powerful product portfolio tailored specifically for shoe brands, e-retailers, and marketplaces.
Fittingbox Footwear is built on the bold ambition that shopping for shoes online should be as exciting and easy as in-store experiences. Instead of static images, customers can now interact with digital shoes in high-definition 3D —zooming, rotating, and examining every detail with precision. They can also see what the chosen pair would look like on their feet via their smartphone thanks to a realistic virtual try-on.
Digital shopping for shoes is booming: in 2023, online footwear sales reached approximately $113 billion, accounting for nearly one-third of total footwear sales, and they're projected to grow to $157 billion by 2028[1] at a CAGR of 6.8%. Enhanced consumer experience is clearly demanded: 70% of shoppers prefer to shop online before visiting physical stores, and 45%[2] are more likely to purchase from brands offering virtual try-on features. By offering dynamic, high-definition 3D models that shoppers can rotate, zoom, and try on, Fittingbox Footwear bridges the gap between digital and in-store, boosting engagement, trust, and conversion rates.
Fittingbox Footwear offers ease-of-use via a plug-and-play integration — such as a Shopify app—that lets retailers deploy immersive 3D assets on their storefronts with just a few clicks. But the versatility doesn’t stop there: the solution is adaptable and customizable, allowing deeper, tailored integrations on any website or platform according to brand identity or layout. This flexibility enables brands of any size to modernize their e-commerce experience while preserving aesthetic control.
Fittingbox Footwear has quickly gained institutional recognition. Its cutting-edge digitization technology especially developed for shoes, is backed by BPI France under the France 2030 program*, a strategic French innovation initiative supporting high-potential technological ventures. At the same time, Fittingbox is an Amazon Certified 3D Content Provider, meeting the rigorous technical and realism standards set by Amazon for immersive product listings. This dual endorsement from prominent players—the French state and the world’s leading e-commerce platform— reflects the trust placed in Fittingbox Footwear’s technology and its potential to shape the future of digital footwear retail.
Benjamin Hakoun, CEO of Fittingbox, states “Nearly 20 years ago, we founded Fittingbox with a dedicated focus on eyewear. While we continue to strengthen our commitment and investments in the optical industry, we are proud to announce the launch of our second activity: footwear. Our goal is to bring the same advanced technologies and solutions to this new category, as we believe consumers share the same needs when shopping online—seeing the product in detail, interacting with it, trying it on virtually, and ensuring the right fit before purchase.”
This expansion leans on Fittingbox’s nearly two decades of R&D, machine learning, and computer vision leadership in 3D and AR technologies—renowned for powering more than 300 million eyewear virtual try-ons over the last twelve months, supported by a portfolio of 59 international patents. Fittingbox now brings that same level of technological maturity, precision, and trust to the footwear world.
Fittingbox Footwear marks a new chapter in digital retail, offering footwear brands and retailers a reliable, immersive, and accessible solution to enhance how products are experienced and purchased online.
About Fittingbox Footwear
Fittingbox Footwear is a dedicated business unit of Fittingbox, specialized in 3D and augmented reality solutions for the footwear industry. It offers ultrarealistic 3D digitization, immersive virtual try-on, and flexible integration — ranging from plug-and-play tools to fully customizable implementations.
Backed by over 19 years of 3D expertise, certified by Amazon, and a scalable digitization know-how supported by BPI France under the France 2030 program, Fittingbox Footwear helps brands elevate the online shopping experience with innovative, reliable, and scalable technology.
Supported by:
*This project was funded by the government as part of France 2030.
For press inquiries contact: Elodie Filaquier, Head of Marketing at Fittingbox, elodie.filaquier@fittingbox.com
For partnership opportunities, contact: Juliette d’Arbonneau, Business and Operations Manager at Fittingbox Footwear, juliette.darbonneau@fittingbox.com
Learn more at: www.footwear.fittingbox.com
[2] Source: Worldmetrics
Fittingbox Footwear
Fittingbox Footwear is a dedicated business unit of Fittingbox, specialized in 3D and augmented reality solutions for the footwear industry. It offers ultrarealistic 3D digitization, immersive virtual try-on, and flexible integration — ranging from plug-and-play tools to fully customizable implementations.